Which Banner Material To Choose for Your Company: Frontlit or Backlit Media?

Banner advertisements are an important advertising tool for businesses to help generate awareness about the company and drive potential customers to a website or store.

There is a wide range of banner media for businesses to choose from, and at Ultraflex, we offer high-quality banner material for your company’s needs. Let’s explore specifically frontlit and backlit banner materials and how they can improve your business’s advertising efforts.

Frontlit Banner Materials

Frontlit banners can provide a clear, vivid print and offer superior brightness due to being illuminated from the image side. Since these materials reflect light from the front, indoor and outdoor applications are optimized for brightness and readability. When used for large-format applications, front-lit banner materials can help make your image as eye-catching as possible.

Billboard Plus Eclipse® FL

We offer one of the most popular front-lit materials on the market: Billboard Plus Eclipse® FL. This 8.5 oz, black-backed substrate is specifically designed for high-speed, one-pass printing and works fantastically for billboard and building-wrap applications.

EcoVantage® Supreme

Our EcoVantage® Supreme is an excellent choice for a sustainable frontlit banner option made from 100% PVC-free, phthalate-free polyester. EcoVantage Supreme is waterproof and features high opacity to help reduce transparency and shadowing. Thanks to its weldability and stitched seam, EcoVantage® Supreme can be used for many different applications, including banners, billboards, and POS displays, making it a popular choice for businesses.

Backlit Banner Materials

Backlit banners are a popular choice for companies looking for a material that offers excellent color vibrancy and definition. The material is illuminated from the backside and boosts the visibility of print quality in indoor environments such as tradeshows or storefront displays. Backlit banners can also be used in outdoor environments, such as arena displays or bus-stop applications, but we recommend avoiding direct sunlight placement to deliver optimal readability. When used properly, back-lit banner materials are an excellent attention-grabbing option to display your business’ message in any environment.

SuperSmooth™ PET BL

SuperSmooth™ PET BL is a 13.5 oz, scrim-less, backlit banner material. With SuperSmooth™ PET BL’s ultra-smooth, flat surface, the printed image quality is undisturbed and provides stability against different types of back-lit lighting. SuperSmooth™ PET BL features a non-curl formula, perfect for installation in many framing systems, such as light boxes, display systems, and more.

VorTex™ Backlit Optimum D270

Another great backlit banner option is VorTex™ Backlit Optimum D270, a 100% polyester woven fabric featuring a satin-finish surface and light diffusion layer that ensures uniform illumination without pinholes. This material is designed to hold high ink saturation, produce vibrant color, and is compatible with Dye-Sub Transfer, Dye-Sub Direct, UV, and Latex inks.

Choose Ultraflex for All Your Banner Material Needs

At Ultraflex, our goal is to help your business maximize the effectiveness of your brand’s message or communication efforts. By offering a wide range of high-quality signage, including frontlit and backlit media, we are sure to provide a solution for your company’s unique needs. Our team can assist you today and is reachable at (973) 627-8608. Visit our website to learn more about our wide selection of banner materials or to request a sample.

Enhance Your Space with Our Top Flooring Materials

These days flooring options can seem limitless with so many options on the market. Flooring products have expanded into various materials, including digitally printed carpets and vinyl flooring. If you’re considering digitally printed options, Ultraflex has options for you and will help you find the perfect solution.

Take your space to the next level by incorporating Ultraflex’s top flooring materials. Our flooring products are perfect for creating customized floor graphics that make your brand stand out. With endless possibilities for customization, our digitally printable flooring products can bring your vision to life.

What are Printable Flooring Products?

Printable flooring products are media used in digital printing to create customized floor graphics and messaging. Among the more popular printable flooring options are vinyl materials. These materials are compatible for use with solvent, UV, and some Latex and screen printers. Ultraflex’s printable flooring products include FloorFlex® Plus, UltraCarpet® Extra, and Floorscapes™.

Why Use Printable Flooring Products?

Using floor graphics is an effective way to showcase a brand, graphics, or messaging at your feet—ideal for retail spaces, trade shows, and events. The versatility of printable flooring allows them to be used for promoting events, directing traffic, or simply adding a personal touch to your interior space.

Ultraflex’s Printable Flooring Solutions

Our digitally printable flooring products allow you to create enhanced, customized floor graphics not achievable with traditional printing. These durable, slip-resistant materials are perfect for high-traffic areas and are an ideal solution for business branding, customized messaging, or fun and immersive experiences. An excellent option for printable flooring is Floorscapes®, a 50-mil, clear vinyl floor graphic media. Floorscapes provide incredible image clarity and color precision and are available in a wood grain finish.

Another terrific choice for customizable flooring is our UltraCarpet Extra, a white, tufted-pile carpet made especially for solvent, eco-solvent, UV, screen printing, and Latex printing. The ink will not scratch off; drying time is minimal and engineered for both indoor and short-term outdoor use.

Choose Ultraflex’s Flooring Materials

Whether dramatic or subtle, custom floor designs can quickly transform a space and complement other digital graphic design elements such as wallcoverings, ceilings, and textile displays. If you’re ready to give your area an upgrade, Ultraflex can help you choose the best products and materials to get the job done. Our flooring materials are designed to withstand heavy foot traffic and provide long-lasting results. So, whether you’re looking for a temporary solution or something that will last for years, we have a product that will meet your needs. Request a sample of our products or contact our team to begin working with us today!

Tradeshow season is right around the corner, and for many of us in the printing industry, our exhibitor’s booth is the first thing the customer sees and can make you stand out from the competition. After all, we’re in the graphics business; print and display in your booth should be the WOW factor! 

If your booth lacks creativity, color, or a variety of prints, graphics, or demos, you risk the customer forgetting your brand or passing right by. Fortunately, Ultraflex has a wide array of product selections that can help make your booth more memorable with our digital printable textiles and substrates. These materials will elevate your exhibit booth to any scenario or style you’re looking for, whether it’s professional, creative, or fun. It’s essential to have an outstanding tradeshow booth for the following reasons:

1) Start Standing Out

Whether it’s a small convention of 50 or a tradeshow or exhibition of hundreds, each vendor is there for the same reasons, including standing out and attracting potential customers. If you don’t plan properly or use suitable materials, you risk fading into the sea of vendors. A unique tradeshow booth can elevate you from the typical standard that most vendors present and can draw attraction. When you have a booth that’s different from the rest, attendees will want to learn more about your company; plus, an outstanding booth can help signify that you’re a leader in the industry.

2) Convey Professionalism

A tradeshow booth should reflect your brand and be clean, polished, and professional. It should also be an extension of your website and other marketing materials. Your booth is a prime opportunity to show off what you’re selling, so make sure it’s up to par with the high-quality products or services that you offer. First impressions matter; if your tradeshow booth doesn’t look on brand or well put together, it will leave a lasting negative impression of your company.

 3) Connect with Potential Customers and Increase Sales

With well-designed tradeshow booth graphics, potential customers are more likely to enter your booth, increasing your sales team’s odds of hitting their touch points. When a potential customer feels the booth has a well-organized design, they’re more likely to engage and interact with each product due to increased visibility. This increases the number of products the customer considers purchasing, the leads generated, and ultimately the potential of a closed deal.

4) Convey Your Brand Messaging

Your booth should be a unique one-stop shop for everything an attendee needs to know about your company and its brand messaging. Connect your message with your booth design and concept and consider creative ways to show off your products alongside your marketing materials, such as brochures and literature. By displaying your brand messaging alongside your products, the attendee is more likely to remember who you are and what you do.

Ultraflex Digital Printable Media Solutions

Customize the walls of your booth with Fabritac, a removable, adhesive fabric that may be repositioned countless times without leaving any residue. You can also incorporate a comfortable seating area with your company logo printed on a sofa using our DecorFlex Leather media. This soft leather fabric is easy to print and digitally upholster to furniture. With Ultraflex, you can find various tradeshow booth graphics solutions, including wallcoverings, backdrops, fabrics for SEG frames, gallery-wrap material, backlit material, and much more.

Our highly experienced sales team will assist you in determining which media is right for you. Take your business to the next level by connecting with us to find the right solution for your tradeshow needs. Connect with us today!